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About HTA

Established in 1998, the Hawaii Tourism Authority (HTA) is the lead state agency for tourism. Among its responsibilities, the HTA’s is charged with: (1) Setting tourism policy and direction with the goal of contributing to the ongoing, sustainable growth of Hawaii’s economy (2) Developing and implementing the State’s tourism marketing plan and efforts (3) Managing programs and activities to sustain a healthy visitor industry (4) Developing and implementing the  Hawaii Tourism Strategic Plan (5) Coordinating tourism-related research, planning, promotional and outreach activities with the public and private sectors.

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2017 Annual Report

The HTA's 2016 Annual Report is now available. Click here to download.


The HTA is responsible for the development, management and coordination of various plans to help ensure a sustainable tourism economy and achieve the state’s vision for tourism to:

Honor Hawaii’s people and heritage;
Value and perpetuate Hawaii’s natural resources;
Engender mutual respect among all stakeholders;
Support a vital and sustainable economy; and,
Provide a unique, memorable and enriching visitor experience.

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The HTA adheres to various policies to guide the work of the organization. Throughout the year and particularly during the legislative session, HTA also remains active in public policy development through our engagement with state leaders, committee chairs and administration personnel and advocacy for measures to strengthen and support the HTA, industry and state.
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Board of Directors and Committees

The HTA is headed by a policy-making board of directors, which consists of 2 public, voting members representing each of Hawaii’s four (4) counties. Learn More >

Operations and Staff

The HTA is administratively attached to the State Department of Business, Economic Development& Tourism also referred to as DBEDT.  The HTA’s President and chief executive officer reports directly to the HTA Board of Directors and is responsible for assisting the Board in its responsibility to execute the mandate of Chapter 201B of the Hawaii Revised Statues. Learn More >

HTA Events

The HTA puts on various events throughout the year to engage with tourism stakeholders and collaborate on various issues to benefit Hawaii’s tourism economy. Learn More >


For more information about RFPs, please contact the respective county offices or HTA staff for the specific program you’re interested in. To access one of the currently listed RFPs, click on the appropriate link and you’ll be able to download all documents in PDF format. Be patient, this may take a little time. Learn More >



DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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