Print This Page

Hawaiian Culture

Goal:  To honor and perpetuate the Hawaiian culture and community.

Native Hawaiian culture is at the heart of the islands uniqueness. There has been a renaissance of the Hawaiian language and Native Hawaiian practitioners are increasingly visible in the visitor industry. The HTA supports programs that perpetuate and promote the uniqueness and integrity  of the Native Hawaiian culture and community and their signifigance in differentiating the destination through unique and genuine visitor experiences. 

Native Hawaiian Signature Events Program

Support for Native Hawaiian Signature events is a key element in supporting and perpetuating Hawaiian culture as well as providing unique and memorable experiences for Hawaii's visitors.

  • Prince Kuhio Celebration held annually in March, to honor a noted Hawaiian prince for his many achievements and contributions
  • Merrie Monarch Festival held annually in April, is a festival that aims to perpetuate, preserve and promote the art of hula and the Hawaiian culture through education
  • Mele Mei & Na Hoku Hanohano Awards held annually from April to July, is a celebration of Hawaiian music and dance that showcases the uniqueness of our island music scene. 

  • King Kamehameha Celebration held each June, in commemoration of Hawaii's first monarch, King Kamehameha I
  • Prince Lot Hula Festival held in July, is a non-competitive hula event that includes halau (hula schools) from Hawaii and abroad
  • Aloha Festivals held from August through October is a long standing event that celebrates the Hawaiian culture through various activities and events on all major islands.

Kukulu Ola: Living Hawaiian Culture Program

This HTA program provides funding through requests for proposals (RFP) to support organizations that enhance, strengthen and perpetuate the Hawaiian culture. Each year, the HTA selects a small group of worthy organizations that will receive funding through its Kukulu Ola: Living Hawaiian Culture Program. 

Download a complete list of 2018 Kukulu Ola: Living Hawaiian Culture Program Awardees. [pdf]

Native Hawaiian Hospitality Association

The HTA provides support to the Native Hawaiian Hospitality Association, a lead organization in implementing HTA's Hawaiian Culture initiatives. These programs and efforts are focused on continuing to bridge the gap between the Hawaiian community and the visitor industry. NaHHA's primary activity is Hawaiian Culture training for visitor industry employees.





DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

Visit us on Facebook Join us on Facebook
Follow us on Twitter
Follow us on YouTube