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Maemae Program

Aloha Kakou,
Welcome to the Ma'ema'e Tool Kit!

Maemae - A Hawaiian Cultural Toolkit

These contents will assist you in representing Hawaii in a way that is consistent with our destination’s brand. It includes Hawaiian language tools, a Style and Resource Guide, a list of cultural activities and festivals, and other pertinent information about our destination.  Please click here to read the introduction piece before you browse the tool kit. 

Hawaii Tourism Authority

A quick overview of the Ma'ema'e Tool Kit (video)

News Releases & Statements

06-13-2018 HTA Issues RFPs to Help Fund Programs Supporting Hawaiian Culture, Natural Resources and Community-Oriented in 2019

06-8-2018 Governor David Ige, Hawaii Tourism Authority Praise Norwegian Cruise Line for Resuming Weekly Hilo and Kona Port Calls

05-31-2018 Statement by George D. Szigeti RE: Hawaii's Visitor Statistics Results for April 2018

05-31-2018 Hawaii Visitor Spending Increased 13.4 Percent to $1.42 Billion in April 2018

05-30-2018 Association of Volleyball Professionals and Hawaii Tourism Authority Partner to Announce the 2018 AVP Hawaii Invitational, September 14-16, 2018

05-25-2018 “Air Quality is Safe in the Hawaiian Islands” – Hawaii Governor David Ige and State’s Top Health Official  ISLAND MAP

5/23/18 All Counties and All Classes of Hawaii Hotel Properties Reported Solid RevPAR and ADR Increases in April

5/21/18 Hawaii Governor David Ige: "Travel is Safe to the Hawaiian Islands"

5/9/2018 Hawai‘i Timeshare Properties Averaged 89.5 Percent Occupancy in 2017

5/6/2018 Hawaii Volcanoes National Park Re-Opens Partially with Limited Services

5/4/2018 All of Hawaiian Islands Unaffected by Volcano Activity Except Remote Area on Island of Hawaii East Side

4/27/2018 HTA Funding Shuttle Service for Kauai North Shore Residents Stranded by Flooding 

4/26/2018 Statement by George D. Szigeti RE: Hawai'i Visitor Statistics Results for First Quarter and March 2018

4/26/2018 Hawai'i Visitor Spending Increased 10.1 Percent to $4.82 Billion in First Quarter 2018

4/25/2018 HTA Announces Leslie Dance to Resign as Vice President of Marketing and Product Development on May 15

4/24/2018 Robust First Quarter Realized by Hawai‘i Hotel Properties Statewide

4/23/2018 Kauai is Open for Business; Travelers can Book Trips with Confidence

4/9/2018 HTA Sets the Record Straight on Tourism Funding Cuts Proposed by HB2010 SD2 and Implements Plan for Improvements in to State Auditor's Report

3/29/2018 Hawai‘i Visitor Spending Generated $1.52 Billion in February 2018

3/28/2018 Hawai‘i Hotels Statewide Averaged RevPAR of $252, ADR of $294 and Occupancy of 85.6% in February

3/10/2018 Hawai'i Night at the STAPLES Center Celebrates L.A. Clippers Return to Honolulu

3/10/2018 L.A. Clippers to Return to Hawai'i for Training Camp to Start 2018-2019 Season

2/28/2018 Statement by George D. Szigeti RE: Hawai'i Visitor Statistics Results for January 2018

2/28/2018 Visitor Spending Generated $1.69 Billion in January 2018, the Highest Monthly Total in Hawai'i's History

2/26/2018 Hawai'i Tourism Authority Presents Spring Marketing Update, March 7

2/22/2018 Hawai‘i Hotels Statewide Begin 2018 with Strong January

1/31/2018 Statement by George D. Szigeti RE: Hawai'i's Visitor Statistics Results for 2017 

1/31/2018  Hawai'i Tourism Authority Set New Record Totals in 2017

1/25/2018  Hawai‘i Hotels Statewide Set New Annual Records in 2017 for Revenue Per Available Room and Average Daily Rate

1/24/2018 Hawai'i Convention Center Secures New Agreements to Host Futsal, Basketball, and Volleyball Tournaments Using its Sports Courts

1/18/2018 HTA Statement: Hawai'i Celebrates Polynesia's Football Legends and Future Stars

1/17/2018 HTA Encourages Fan Support to Make Pacific Rim Cup an Annual Soccer Showcase

1/16/2018 HTA Statement: Initial Travel Demand for Hawai'i Unaffected by False Missile Alert

1/13/2018 False Missile Alert Issued by the Hawaii Emergency Management Agency

1/11/2018 HTA: Randy Baldemor Stepping Down as COO 

1/11/2018 HTA Sponsoring Festivals - County of Maui Events Training Program 

1/10/2018 Hawai‘i Visitor Accommodation Units Surpassed 80,000 Statewide in 2017

1/9/2018 Statement by George Szigeti RE: HTA and PGA TOUR Extend Partnership to Host Hawai'i Golf Tournaments to 2022

1/4/2018 Hawai‘i Timeshare Properties Averaged 90.1 Percent Occupancy in Third Quarter 2017 

1/2/18 HTA 2018 President's Message



News Releases Archive













Hawaiian Culture Initiative

> Hawaiian Culture Initiative [pdf]  EN  CN  KR

Special Alert



Island of Hawaii Volcanic Eruption and Lava Flow


The Hawaii Tourism Authority , Hawaii Tourism United States and the Island of Hawaii Visitors Bureau are closely monitoring the Kilauea volcanic activity. The following information and maps are current as of June 13.


For the most updated information visit Hawaii Civil Defense

Island of Hawaii - Kilauea Quick Facts


05-25-2018 “Air Quality is Safe in the Hawaiian Islands” – Hawaii Governor David Ige and State’s Top Health Official  

05-21-2018 Hawaii Governor David Ige: "Travel is Safe to the Hawaiian Islands"   ISLAND MAP

05-14-2018 Hawaii Volcanoes National Park: Two-thirds of the Park Remains Closed

05-12-18 Important Message to Vacation Rentals in Lower Puna


Helpful Links


Hawaii County Civil Defense


Hawaii County Eruption Map


Interagency Vog Information Dashboard:


Hawaii Volcano Observatory/USGS

Volcanic Watch Updates -


Hawaii Volcanoes National Park


Volcanic Ash Guide


Hawaiian Eruptions


Na Leo TV (video media briefs)



Travelers planning a trip to the Island of Hawaii who have questions can contact the Hawaii Tourism United States Call Center at 1-800-GO-HAWAII (1-800-464-2924)



Kauai Flooding


05-03-2018 Kuhio Highway from Waikoko to Wainiha to Open to Local Traffic Only Beginning Friday, May 4   ISLAND MAP

04-25-2018 Water Quality Continues to Improve at Kauai Beaches as Additional Brown Water Advisories are Lifted



For past Special Alert notices, click here.


Hawaiian Language Tools

Auto Correct Tool

> Read Me First [pdf]  EN  CN  KR


> MS Word XP 2003 [pdf]  EN  CN  KR

> MS Word 2007 [pdf]  EN  CN  KR

> MS Word 2010 [pdf]  EN  CN  KR

Download Files


> HawaiianList.docx

Hawaiian Glossary

> Glossary of Common Hawaiian Vocabulary [pdf]  EN  CN  KR

Hawaii Image Usage

> Hawaii Image Usage [pdf]  EN  JP CN  KR

Hawaiian Cultural Experiences

> Native Hawaiian Festivals [pdf]  EN  JP CN  KR

> Royal Palaces of Hawaii [pdf]  EN  JP CN  KR

> Hawaii Heritage Sites [pdf]  EN  JP CN  KR

> So Much More Hawaii [pdf]  EN  CN  KR

> Statewide Itinerary Maps [pdf]  EN  JP CN  KR

> Signature Events [pdf]  EN  CN  KR

Style & Resource Guide

> Style & Resource Guide [pdf]  EN  JP CN  KR

> Contact & Resource List [pdf]  EN  CN  KR


DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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