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The HTA’s Tourism Research Division (TRD) develops statistical and analytical information and conducts special research on Hawaii’s visitor industry that helps aid state marketing and product development efforts, industry planning and tourism policy-making. Its research publications further enable and empower stakeholders to make informed decisions in support of our tourism economy.

For visitor statistics and tourism research:



Current Monthly Visitor Statistics
Daily Passenger Counts
Air Seats Capacity Outlook
Hawaii Tourism Facts [pdf]


2016 Visitor Plant Inventory [pdf]
2015 Annual Research Report [pdf]
2015 Visitor Satisfaction & Activity Report [pdf]



2016 Annual Report [pdf]
2015 Annual Report [pdf]
2014 Annual Report [pdf]
2013 Annual Report [pdf]
2012 Annual Report [pdf]
2011 Annual Report [pdf]
2010 Annual Report [pdf]

DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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