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Search Research & Reports



Historical Visitor Statistics
More detailed tables on arrivals, trip characteristics, spending and demographics.  Includes multi-year tables.

Major Market Areas

Target Lifestyle Segments
Selected target segments.Includes data on wedding/honeymoon, cruise visitors and business travelers.

Evaluation & Performance Measures
Monitoring the progress and impact of Hawaii’s visitor industry.  Visitor forecast, visitor satisfaction, resident sentiment.

Annual Visitor Research Report

Visitor Plant Inventory Report

Visitor Satisfaction & Activity Report


DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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