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Target Lifestyle Segments

With major public and private investment made in Hawaii's visitor product, the destination has further positioned the product and itself towards the high yielding visitor. To uncover the high yielding visitor, specific customer profiles or lifestyle segments have emerged which have found harmony with our destination.

View Cruise Segment Research & Reports

Business Travelers
View Business Travelers Research & Reports

View Romance Research & Reports

View Family Research & Reports

Generational Segments
View Generational Segments Research & Reports

View Sports Research & Reports

LGBT Market
Hawaii 2016 USA Report [pdf]
Hawaii 2016 Canada Report [pdf]
Hawaii 2016 Mainland China Report [pdf]
Hawaii 2016 Australia Report [pdf]
Hawaii 2017 Taiwan Report [pdf]
Hawaii 2017 Japan Report [pdf]




DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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