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Marketing & Promotion

Marketing Opportunities

Check out the latest information on current marketing opportunities available from HTA’s world-wide contractors:


USA [pdf]
Canada [pdf]
Japan [pdf]
China [pdf] 
Korea [pdf]    
Taiwan [pdf]
Southeast Asia [pdf]
Oceania [pdf]    
Europe [pdf]    

Ma'ema'e Tool Kit

The HTA has created the Ma'ema'e Tool Kit to provide the essential information needed to authentically promote Hawaii.  It includes Hawaiian language tools, a Style and Resources Guide, a list of cultural activities and festivals and other pertinent information about our destination.  Learn More >

Digital Library

Visit our Digital Library for images/photos to help you promote the Hawaiian Islands. Learn More >

Calendar of Events Listing

To get your event noticed by those planning their trip to Hawaii, list your event on the Calendar of Events webpage.  This calendar lists events representing Hawaii's culture, art & music, cuisine, sports, and festivals that will attract or entice visitors to - or enhance a visitors stay while in the Hawaiian Islands.  

The Hawaiian Islands & Island Brand Identities

Find out how the HTA and its marketing contractors are differentiating the individual Hawaiian islands by focusing on the distinct experiences and emotional aspects of each island as well as the brand elements that are common across all the islands.  Learn More >



DIACRITICALS recognizes the use of diacritical markings of the (modern) Hawaiian language including the `okina [`] or glottal stop and the kahakō [ō] or macron (e.g., in place names of Hawai`i such as Lāna'i). However, you may notice these diacritical markings have been omitted throughout the website to ensure the best online experience for our visitors. recognizes the importance of using these markings to preserve the language and culture of Hawaii and respectfully uses them in all communications beyond the online platform.

1801 Kalakaua Avenue
Honolulu, Hawaii 96815
Phone: (808) 973-2255
Fax: (808) 973-2253

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